000 00482nam a2200145Ia 4500
008 241212s9999 xx 000 0 und d
020 _a047148590x.
082 _a658.812
_bP36M
100 _aPeppers, Don
245 0 _aManaging customer relationships
_ba strategic framework
_cDon Peppers, Martha Rogers.
260 _aNew Jersey
_bJohn Wiley
_c2004
300 _axi, 516p.: ill.; 24cm.
650 _aCustomer relations - Management; Consumers preferences.
700 _aRogers, Martha
999 _c44319
_d44319