| 000 | 00522nam a2200157Ia 4500 | ||
|---|---|---|---|
| 008 | 241212s9999 xx 000 0 und d | ||
| 020 | _a71123253 | ||
| 082 |
_a658.802 _bC70S |
||
| 100 | _aCravens, David W. | ||
| 245 | 0 |
_aStrategic marketing management cases _cDavid W. Cravens, Charles W. Lamb Jr., Victoria L. Crittenden. |
|
| 260 |
_aNew Delhi _bMcGraw Hill Irwin _c2002 |
||
| 300 | _axvi, 685p.: ill.; 26cm. | ||
| 650 | _aMarketing - Case studies. | ||
| 700 | _aCrittenden, Victoria L | ||
| 700 | _aLamb Jr , Charles W | ||
| 999 |
_c44393 _d44393 |
||