| 000 | 00551nam a2200157Ia 4500 | ||
|---|---|---|---|
| 008 | 241212s9999 xx 000 0 und d | ||
| 020 | _a1865082317 | ||
| 082 |
_a659.1019 _bS95A |
||
| 100 | _aSutherland, Max | ||
| 245 | 0 |
_aAdvertising and the mind of the consumer _bwhat works, what doesn't, and why _cMax Sutherland and Alice K. Sylvester. |
|
| 250 | _a2nd ed.. | ||
| 260 |
_aAustralia _bAllen and Unwin _c2004 |
||
| 300 | _axv, 326p.: ill.; 22cm. | ||
| 650 | _aAdvertising - Psychological aspects; Consumer behaviour. | ||
| 700 | _aSylvester, Alice K | ||
| 999 |
_c44791 _d44791 |
||