000 00455nam a2200133Ia 4500
008 241212s9999 xx 000 0 und d
020 _a817649965X.
082 _a659.15
_bH34H
100 _aHarris, Godfrey
245 4 _aThe Hottest ideas in word of mouth advertising
_bwhat works, what doesn't, what's fake, and why
_cGodfrey Harris.
260 _aNew Delhi
_bViva Books
_c2005
300 _a260p.; 22cm.
650 _aIndustrial propeganda; Public relations.
999 _c44995
_d44995