| 000 | 00511nam a2200145Ia 4500 | ||
|---|---|---|---|
| 008 | 241212s9999 xx 000 0 und d | ||
| 020 | _a8129702541 | ||
| 082 |
_a658.827 _bK24S |
||
| 100 | _aKeller, Kevin Lane | ||
| 245 | 0 |
_aStrategic brand management _bbuilding, measuring, and managing brand equity _cKevin Lane Keller. |
|
| 250 | _a2nd. ed. | ||
| 260 |
_aDelhi _bPearson Education _c2003 |
||
| 300 | _a816p.: ill.; 24cm..-(Low price edition. | ||
| 650 |
_aBranding (Marketing) _bBrand name products - Management. |
||
| 999 |
_c45700 _d45700 |
||