000 00436nam a2200145Ia 4500
008 241212s9999 xx 000 0 und d
020 _a8188836621
082 _a659.1
_bP22E
100 _aPatnaik, U.C.
245 0 _aEffectiveness of advertising
_cU.C. Patnaik and A. Suresh C. Patnaik.
260 _aNew Delhi
_bSonali
_c2005
300 _avii, 229p.; 22cm.
650 _aBusiness publicity; Propaganda.
700 _aPatnaik, A Suresh C
999 _c45952
_d45952