000 00422nam a2200133Ia 4500
008 241212s9999 xx 000 0 und d
020 _a007059838X.
082 _a659.1
_bC18F
100 _aCappo, Joe
245 4 _aThe Future of advertising
_bnew media, new clients, new consumers in the post-television age
_cJoe Cappo.
260 _aNew Delhi
_bTata McGrawHill
_c2003
300 _axi, 260p.; 22cm.
650 _aAdvertising.
999 _c45956
_d45956