000 00437nam a2200133Ia 4500
008 241212s9999 xx 000 0 und d
020 _a074944522X.
082 _a658.8
_bF94F
245 0 _aFrom idea to profit
_bhow to market innovative products and services
_cedited by Adam Jolly.
260 _aLondon
_bKogan Page
_c2005
300 _aviii, 167p.; 22cm.
650 _aNew products - Marketing; Strategic planning.
700 _aJolly, Adam
999 _c46022
_d46022