000 00499nam a2200145Ia 4500
008 241212s9999 xx 000 0 und d
020 _a8129709430
082 _a658.8
_bK85H
100 _aKnight, Peter
245 4 _aThe Highly effective marketing plan
_ba proven, practical, planning process for companies of all sizes
_cPeter Knight.
260 _aDelhi
_bPearson Education
_c1988
300 _a168p.: ill.; 23cm.
650 _aMarketing management; Sales planning.
_bMarketing
700 _aMarketing
999 _c46107
_d46107