000 00451nam a2200145Ia 4500
008 241212s9999 xx 000 0 und d
020 _a9812436987
082 _a659.1
_bH85H
245 0 _aHow to plan advertising
_cedited by Alan Cooper.
250 _a2nd ed..
260 _aAustralia
_bThomson Learning
_c1997
300 _axvii, 201p.: ill.; 23cm.
650 _aBusiness; Industrial publicity; Public relations.
_cAdvertising
700 _aCooper, Alan
999 _c46110
_d46110