000 | 00451nam a2200145Ia 4500 | ||
---|---|---|---|
008 | 241212s9999 xx 000 0 und d | ||
020 | _a9812436987 | ||
082 |
_a659.1 _bH85H |
||
245 | 0 |
_aHow to plan advertising _cedited by Alan Cooper. |
|
250 | _a2nd ed.. | ||
260 |
_aAustralia _bThomson Learning _c1997 |
||
300 | _axvii, 201p.: ill.; 23cm. | ||
650 |
_aBusiness; Industrial publicity; Public relations. _cAdvertising |
||
700 | _aCooper, Alan | ||
999 |
_c46110 _d46110 |