000 | 00587nam a2200181Ia 4500 | ||
---|---|---|---|
008 | 241213s9999 xx 000 0 und d | ||
020 | _a1591396190 | ||
040 | _aJamia Hamdard | ||
041 | _aEnglish | ||
082 |
_a658.802 _bK61B |
||
100 | _aKim, W. Chan | ||
245 | 0 |
_aBlue ocean strategy _bhow to create uncontested market space and make the competition irrelevant _cW. Chan Kim, Renee Mauborgne. |
|
260 |
_aBoston _bHarvard Business School Press _c2005 |
||
300 | _axv, 240p.; 24cm. | ||
650 | _aNew products; Market segmentation. | ||
700 | _aMauborgne, Renee | ||
942 | _cBK | ||
999 |
_c47514 _d47514 |