000 00587nam a2200181Ia 4500
008 241213s9999 xx 000 0 und d
020 _a1591396190
040 _aJamia Hamdard
041 _aEnglish
082 _a658.802
_bK61B
100 _aKim, W. Chan
245 0 _aBlue ocean strategy
_bhow to create uncontested market space and make the competition irrelevant
_cW. Chan Kim, Renee Mauborgne.
260 _aBoston
_bHarvard Business School Press
_c2005
300 _axv, 240p.; 24cm.
650 _aNew products; Market segmentation.
700 _aMauborgne, Renee
942 _cBK
999 _c47514
_d47514