000 00521nam a2200181Ia 4500
008 241215s9999 xx 000 0 und d
020 _a8189547097
040 _aJamia Hamdard
041 _aEnglish
082 _a658.8342
_bS34M
100 _aSharma, R.D.
245 0 _aMarketing effectiveness in consumer banking
_cby R.D. Sharma.
260 _aDelhi
_bWisdom Publications
_c2005
300 _a166p.: tables.; 25 cm.
500 _aBibliography p. 164-66.
650 _aConsumer behaviour
_bMotivation.
942 _cBK
999 _c52077
_d52077