| 000 | 00631nam a2200205Ia 4500 | ||
|---|---|---|---|
| 008 | 241215s9999 xx 000 0 und d | ||
| 020 | _a8131501582 | ||
| 040 | _aJamia Hamdard | ||
| 041 | _aEnglish | ||
| 082 |
_a689.1 _bO30A |
||
| 100 | _aO'Guinn, Thomas C. | ||
| 245 | 0 |
_aAdvertising and integrated brand promotion _cThomas C. O'Guinn, Chris T. Allen, Richard J. Semenik. |
|
| 250 | _a4th. ed.. | ||
| 260 |
_aAustralia _bThomson _cc2006. |
||
| 300 | _axiviii, 781p.: pictures; 28cm. | ||
| 650 |
_aIndustrial publicity _bPropaganda _cPublicity. |
||
| 700 | _aAllen, Chris T. | ||
| 700 | _aSemenik, Richard J. | ||
| 942 | _cBK | ||
| 999 |
_c52085 _d52085 |
||