000 00567nam a2200193Ia 4500
008 241215s9999 xx 000 0 und d
020 _a8130904748
040 _aJamia Hamdard
041 _aEnglish
082 _a659.1
_bL41P
100 _aLee, Monle
245 0 _aPrinciples of advertising
_ba global perspective
_cMonle Lee, Carla Johnson.
250 _a2nd. ed..
260 _aNew Delhi
_bViva Books
_c2007
300 _axxi,427p.: ill.; 22cm.
650 _aPublicity
_bIndustrial propaganda
_cProduct demonstration.
700 _aJohnson, Carla
942 _cBK
999 _c52110
_d52110