000 | 00610nam a2200181Ia 4500 | ||
---|---|---|---|
008 | 241215s9999 xx 000 0 und d | ||
020 | _a9780070229525 | ||
040 | _aJamia Hamdard | ||
041 | _aEnglish | ||
082 |
_a658.827 _bP69G |
||
100 | _aPost, Richard S. | ||
245 | 0 |
_aGlobal brand integrity management _bhow to protect your product in today's competitive environment _cRichard S. Post and Penelope N. Post. |
|
260 |
_aNew delhi _bTata McGraw Hill _c2008 |
||
300 | _axv,309p.: ill.; 24cm. | ||
650 |
_aBrand name _bTrade marks _cProduct management. |
||
700 | _aPost, Penelope N. | ||
942 | _cBK | ||
999 |
_c52130 _d52130 |