000 00610nam a2200181Ia 4500
008 241215s9999 xx 000 0 und d
020 _a9780070229525
040 _aJamia Hamdard
041 _aEnglish
082 _a658.827
_bP69G
100 _aPost, Richard S.
245 0 _aGlobal brand integrity management
_bhow to protect your product in today's competitive environment
_cRichard S. Post and Penelope N. Post.
260 _aNew delhi
_bTata McGraw Hill
_c2008
300 _axv,309p.: ill.; 24cm.
650 _aBrand name
_bTrade marks
_cProduct management.
700 _aPost, Penelope N.
942 _cBK
999 _c52130
_d52130