000 00536nam a2200169Ia 4500
008 241215s9999 xx 000 0 und d
020 _a9780749479930
040 _aJamia Hamdard
041 _aEnglish
082 _a658.83
_bL53P
100 _aBarry, Leventhal
245 0 _aPredictive analysis for marketers
_busing data mining for business advantage
_cBarry Leventhal.
260 _aNew Delhi
_bKogan Page
_c2018
300 _axvii, 251p.: ill.; 23cm.
650 _aMarketing research
_bConsumer behavior
_cData mining.
942 _cBK
999 _c56478
_d56478