| 000 | 00689nam a2200205Ia 4500 | ||
|---|---|---|---|
| 008 | 241215s9999 xx 000 0 und d | ||
| 020 | _a9789353946135 | ||
| 040 | _aJamia Hamdard | ||
| 041 | _aEnglish | ||
| 082 |
_a658.827 _bK24S |
||
| 100 | _aKeller, Kevin Lane | ||
| 245 | 0 |
_aStrategic brand management _bBuilding, measuring, and managing brand equity _cKevin Lane Keller, Vanitha Swaminathan and Ambi M.G. Parameswaran. |
|
| 250 | _a5th ed.. | ||
| 260 |
_aNoida _bPearson India Education Services _c2020 |
||
| 300 | _axxx, 642p.: ill.; 24cm. | ||
| 650 | _aBrand name products - Management. | ||
| 700 | _aParameswaran, Ambi M.G. | ||
| 700 | _aSwaminathan, Vanitha | ||
| 942 | _cBK | ||
| 999 |
_c56950 _d56950 |
||