000 00561nam a2200181Ia 4500
008 241215s9999 xx 000 0 und d
020 _a9781137279569
040 _aJamia Hamdard
041 _aEnglish
082 _a658.827
_bY05B
100 _aYoung, Antony
245 0 _aBrand media strategy
_bintegrated communications planning in the digital era
_cAntony Young.
250 _a2nd ed..
260 _aNew York
_bPalgrave Macmillan
_c2014
300 _axii, 242p.; 24cm.
650 _aBranding (Marketing)
_bInternet marketing
_cSocial media.
942 _cBK
999 _c57182
_d57182