000 00603nam a2200181Ia 4500
008 241218s9999 xx 000 0 und d
020 _a749447788
040 _aJamia Hamdard
041 _aEnglish
082 _a658.800844
_bS90F
100 _aStroud, Dick
245 4 _aThe fifty-plus market
_bwhy the future is age neutral when it comes to marketing and brand strategies
_cDick Stroud.
246 _a50 Plus market
260 _aLondon
_bKogan Page
_c2006
300 _axvi, 314p.: ill.; 23cm.
650 _aMarketing
_bMiddle aged consumers - Attitudes
_cOlder consumers - Attitudes.
942 _cBK
999 _c59127
_d59127