000 00542nam a2200181Ia 4500
008 241218s9999 xx 000 0 und d
020 _a9781452242873
040 _aJamia Hamdard
041 _aEnglish
082 _a658.827
_bJ48C
100 _aJohansson, Johny K.
245 0 _aContemporary brand management
_cJohny K. Johansson, Kurt A. Carlson.
260 _aNew Delhi
_bSage
_c2013
300 _axi, 258p.: ill; 25cm.
650 _aBranding ( Marketing) - Management
_bStrategic planning.
700 _aCarlton, Kurt A.
942 _cBK
999 _c63256
_d63256