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Strategic marketing management planning, implementation and control

Wilson, Richard M.S.

Strategic marketing management planning, implementation and control Richard M.S. Wilson and Colin Gilligan with David J. Pearson. - 4th ed. - New Delhi Viva Books. 1996 - xx ,644p.: ill.; 28 cm.

ISBN: 8185617597

Subjects--Topical Terms:
Marketing - Management Strategic planning.

Dewey Class. No.: 658.8 / W59S

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