Strategic marketing management (Record no. 23568)

MARC details
000 -LEADER
fixed length control field 00656nam a2200205Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 241129s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 8185617597
040 ## - CATALOGING SOURCE
Original cataloging agency Jamia Hamdard
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title English
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number W59S
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Wilson, Richard M.S.
245 #0 - TITLE STATEMENT
Title Strategic marketing management
Remainder of title planning, implementation and control
Statement of responsibility, etc. Richard M.S. Wilson and Colin Gilligan with David J. Pearson.
250 ## - EDITION STATEMENT
Edition statement 4th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. Viva Books.
Date of publication, distribution, etc. 1996
300 ## - PHYSICAL DESCRIPTION
Extent xx ,644p.: ill.; 28 cm.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing - Management
Topical term following geographic name entry element Strategic planning.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Gilligan, Colin
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Pearson, David J.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type General Books
Holdings
Date last seen Total checkouts Full call number Barcode Price effective from Koha item type Lost status Damaged status Not for loan Collection Withdrawn status Home library Current library Date acquired
29/11/2024   658.8 W59S 69742 29/11/2024 Book Bank       General Collection   HMS Central Library HMS Central Library 30/01/2004
HMS Central Library, Jamia Hamdard, Hamdard Nagar, New Delhi -110062, INDIA