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Brand positioning strategies for competitive advantage

Sengupta, Subroto

Brand positioning strategies for competitive advantage Subroto Sengupta. - New Delhi Tata McGrawHill Publishing Company c1990. - x, 299p.: ill.; 22 cm.

Include index.

ISBN: 74624016

Subjects--Topical Terms:
Product management. Brand name products - Marketing.

Dewey Class. No.: 658.827 / S28B

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