Brand positioning (Record no. 25082)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00571nam a2200181Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 241204s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 74624016 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | Jamia Hamdard |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| Item number | S28B |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Sengupta, Subroto |
| 245 #0 - TITLE STATEMENT | |
| Title | Brand positioning |
| Remainder of title | strategies for competitive advantage |
| Statement of responsibility, etc. | Subroto Sengupta. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | Tata McGrawHill Publishing Company |
| Date of publication, distribution, etc. | c1990. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | x, 299p.: ill.; 22 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Include index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Product management. |
| Topical term following geographic name entry element | Brand name products - Marketing. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Books |
| Date last seen | Total checkouts | Full call number | Barcode | Price effective from | Koha item type | Lost status | Damaged status | Not for loan | Collection | Withdrawn status | Home library | Current library | Shelving location | Date acquired |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 04/12/2024 | 658.827 S28B20 | 72269 | 04/12/2024 | Text Book Collection | General Collection | HMS Central Library | HMS Central Library | Text Book Collection | 26/06/2006 | |||||
| 04/12/2024 | 658.827 S28B20 | 72270 | 04/12/2024 | General Books | General Collection | HMS Central Library | HMS Central Library | 11/02/2004 | ||||||
| 04/12/2024 | 658.827 S28B20 | 79628 | 04/12/2024 | General Books | General Collection | HMS Central Library | HMS Central Library | 30/01/2004 | ||||||
| 04/12/2024 | 658.827 S28B20 | 79629 | 04/12/2024 | General Books | General Collection | HMS Central Library | HMS Central Library | 30/01/2004 | ||||||
| 04/12/2024 | 658.827 S28B20 | 79630 | 04/12/2024 | General Books | General Collection | HMS Central Library | HMS Central Library | 30/01/2004 | ||||||
| 04/12/2024 | 658.827 S28B20 | 79631 | 04/12/2024 | General Books | General Collection | HMS Central Library | HMS Central Library | 30/01/2004 |
