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Strategic marketing management planning, implementation, and control

Wilson, Richard M.S.

Strategic marketing management planning, implementation, and control Richard M.S. Wilson and Colin Gilligan. - 2nd. ed. - New Delhi Viva Books 2001 - xx, 827 p.: ill.; 29 cm.

ISBN: 8176490709

Subjects--Topical Terms:
Marketing - Management. Marketing - Decision making. Strategic planning.

Dewey Class. No.: 658.8 / W59S

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