Strategic marketing management (Record no. 29009)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00642nam a2200193Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 241204s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 8176490709 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | Jamia Hamdard |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | W59S |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Wilson, Richard M.S. |
| 245 #0 - TITLE STATEMENT | |
| Title | Strategic marketing management |
| Remainder of title | planning, implementation, and control |
| Statement of responsibility, etc. | Richard M.S. Wilson and Colin Gilligan. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd. ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | Viva Books |
| Date of publication, distribution, etc. | 2001 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xx, 827 p.: ill.; 29 cm. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing - Management. |
| Topical term following geographic name entry element | Marketing - Decision making. |
| Location of event | Strategic planning. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Gilligan, Colin. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Books |
| Date last seen | Total checkouts | Full call number | Barcode | Price effective from | Koha item type | Lost status | Damaged status | Not for loan | Collection | Withdrawn status | Home library | Current library | Date acquired |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 04/12/2024 | 658.8 W59S20 | 79772 | 04/12/2024 | General Books | General Collection | HMS Central Library | SCLS Library | 24/03/2005 | |||||
| 04/12/2024 | 658.8 W59S20 | 79773 | 04/12/2024 | General Books | General Collection | HMS Central Library | SCLS Library | 24/03/2005 | |||||
| 04/12/2024 | 658.8 W59S20 | 79774 | 04/12/2024 | General Books | General Collection | HMS Central Library | Write the Location or Report to Head | 24/03/2005 | |||||
| 04/12/2024 | 658.8 W59S20 | 79775 | 04/12/2024 | General Books | General Collection | HMS Central Library | Write the Location or Report to Head | 24/03/2005 | |||||
| 04/12/2024 | 658.8 W59S20 | 79771 | 04/12/2024 | General Books | General Collection | HMS Central Library | Write the Location or Report to Head | 24/03/2005 |
