Services marketing integrating customer focus across the firm
Zeithaml, Valarie A.
Services marketing integrating customer focus across the firm Valarie A. Zeithaml, Mary JoBitner; Valarie A. Zeithaml, Mary JoBitner. - 2nd ed. - New Delhi Tata McGrawHill Publications 2000 - xxviii, 620p.: ill.; 28cm.
0-07-043556-1.
658.8 / Z04S
Services marketing integrating customer focus across the firm Valarie A. Zeithaml, Mary JoBitner; Valarie A. Zeithaml, Mary JoBitner. - 2nd ed. - New Delhi Tata McGrawHill Publications 2000 - xxviii, 620p.: ill.; 28cm.
0-07-043556-1.
658.8 / Z04S
