Loyalty marketing for the internet age how to identify, attract, serve, and retain customers in an e-commerce environment

Sindell, Kathleen

Loyalty marketing for the internet age how to identify, attract, serve, and retain customers in an e-commerce environment Kathleen Sindell.. - Chicago Dearborn Financial Pub c2000. - xx, 345p.: ill.; 24 cm.

793140331


Customer Loyalty. Electronic Commerce. Internet Marketing.

658.8 / S47L
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