Loyalty marketing for the internet age (Record no. 31452)

MARC details
000 -LEADER
fixed length control field 00601nam a2200169Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 241204s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 793140331
040 ## - CATALOGING SOURCE
Original cataloging agency Jamia Hamdard
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title English
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number S47L
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Sindell, Kathleen
245 #0 - TITLE STATEMENT
Title Loyalty marketing for the internet age
Remainder of title how to identify, attract, serve, and retain customers in an e-commerce environment
Statement of responsibility, etc. Kathleen Sindell..
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Chicago
Name of publisher, distributor, etc. Dearborn Financial Pub
Date of publication, distribution, etc. c2000.
300 ## - PHYSICAL DESCRIPTION
Extent xx, 345p.: ill.; 24 cm.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Customer Loyalty.
Topical term following geographic name entry element Electronic Commerce.
Location of event Internet Marketing.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type General Books
Holdings
Date last seen Total checkouts Full call number Barcode Price effective from Koha item type Lost status Damaged status Not for loan Collection Withdrawn status Home library Current library Date acquired
05/12/2024   658.8 S47L 89791 05/12/2024 General Books       General Collection   HMS Central Library HMS Central Library 30/01/2004
HMS Central Library, Jamia Hamdard, Hamdard Nagar, New Delhi -110062, INDIA