Cybermarketing how to use the internet to market your goods and services

Bickerton, Pauline

Cybermarketing how to use the internet to market your goods and services Pauline Bickerton, Matthew Bickerton and Upkar Pardesi. - 2nd. ed.. - New Delhi Butterworth Heinemann c2002. - xvi, 355p.; 24 cm.

Published in association with the Chartered Institute of Marketing. Includes bibliographical references and index.

750647043


Internet Marketing Electronic Commerce Internet Advertising. Marketing - Data Processing.

658.84 / B52C
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