Cybermarketing (Record no. 31808)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00842nam a2200217Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 241209s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 750647043 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | Jamia Hamdard |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.84 |
| Item number | B52C |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Bickerton, Pauline |
| 245 #0 - TITLE STATEMENT | |
| Title | Cybermarketing |
| Remainder of title | how to use the internet to market your goods and services |
| Statement of responsibility, etc. | Pauline Bickerton, Matthew Bickerton and Upkar Pardesi. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd. ed.. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | Butterworth Heinemann |
| Date of publication, distribution, etc. | c2002. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvi, 355p.; 24 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Published in association with the Chartered Institute of Marketing. Includes bibliographical references and index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Internet Marketing |
| Topical term following geographic name entry element | Electronic Commerce |
| Location of event | Internet Advertising. |
| Active dates | Marketing - Data Processing. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Bickerton, Matthew |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Pardesi, Upkar |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Books |
| Date last seen | Total checkouts | Full call number | Barcode | Price effective from | Koha item type | Lost status | Damaged status | Not for loan | Collection | Withdrawn status | Home library | Current library | Date acquired |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 09/12/2024 | 658.84 B52C | 90436 | 09/12/2024 | General Books | General Collection | HMS Central Library | HMS Central Library | 30/01/2004 |
