Advertising and promotion and supplemental aspects of integrated marketing communications
Shimp, Terence A.
Advertising and promotion and supplemental aspects of integrated marketing communications Terence A. Shimp. - 6th ed. - South Western Thomson Asia 2003 - xxi, 650p., 26cm.
0 - 03 - 035271 - 1.
659.1 / S40A
Advertising and promotion and supplemental aspects of integrated marketing communications Terence A. Shimp. - 6th ed. - South Western Thomson Asia 2003 - xxi, 650p., 26cm.
0 - 03 - 035271 - 1.
659.1 / S40A
