Advertising and promotion and supplemental aspects of integrated marketing communications Terence A. Shimp.

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Material type: Text

TextLanguage: English Publication details: South Western Thomson Asia 2003Edition: 6th edDescription: xxi, 650p., 26cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
General Books	HMS Central Library	General Collection	659.1 S40A (Browse shelf(Opens below))	Available		92721

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