Services marketing integrated customer focus across the firm
Zeithaml, Valarie A
Services marketing integrated customer focus across the firm Valarie A. Zeithaml, Mary Jo Bitner. - 3rd ed. - New Delhi Tata McGraw Hill 2003 - xx, 668p.: ill.; 27cm.
0-07-053042-4.
658.8 Z04S / Z04S
Services marketing integrated customer focus across the firm Valarie A. Zeithaml, Mary Jo Bitner. - 3rd ed. - New Delhi Tata McGraw Hill 2003 - xx, 668p.: ill.; 27cm.
0-07-053042-4.
658.8 Z04S / Z04S
