Managing brand equity capitalizing on the value of a brand name
Aaker, David A
Managing brand equity capitalizing on the value of a brand name David A. Aaker. - New York Free Press 1991 - xi, 299 p.; 22cm.
29001013
Management Brand name products Intangible property.
658.827 / A11M
Managing brand equity capitalizing on the value of a brand name David A. Aaker. - New York Free Press 1991 - xi, 299 p.; 22cm.
29001013
Management Brand name products Intangible property.
658.827 / A11M
