Managing brand equity (Record no. 39406)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00512nam a2200169Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 241210s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 29001013 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | Jamia Hamdard |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| Item number | A11M |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Aaker, David A |
| 245 #0 - TITLE STATEMENT | |
| Title | Managing brand equity |
| Remainder of title | capitalizing on the value of a brand name |
| Statement of responsibility, etc. | David A. Aaker. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York |
| Name of publisher, distributor, etc. | Free Press |
| Date of publication, distribution, etc. | 1991 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xi, 299 p.; 22cm. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Management |
| Topical term following geographic name entry element | Brand name products |
| Location of event | Intangible property. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Books |
| Date last seen | Total checkouts | Full call number | Barcode | Price effective from | Koha item type | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection | Withdrawn status | Home library | Current library | Date acquired |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 11/12/2024 | 658.827 A11M | 116165 | 11/12/2024 | General Books | Dewey Decimal Classification | General Collection | HMS Central Library | HMS Central Library | 30/01/2004 | |||||
| 11/12/2024 | 658.827 A11M | 116166 | 11/12/2024 | General Books | Dewey Decimal Classification | General Collection | HMS Central Library | HMS Central Library | 30/01/2004 | |||||
| 11/12/2024 | 658.827 A11M | 116167 | 11/12/2024 | General Books | Dewey Decimal Classification | General Collection | HMS Central Library | HMS Central Library | 30/01/2004 | |||||
| 11/12/2024 | 658.827 A11M | 116168 | 11/12/2024 | General Books | Dewey Decimal Classification | General Collection | HMS Central Library | HMS Central Library | 30/01/2004 | |||||
| 11/12/2024 | 658.827 A11M | 116169 | 11/12/2024 | General Books | Dewey Decimal Classification | General Collection | HMS Central Library | HMS Central Library | 30/01/2004 | |||||
| 11/12/2024 | 658.827 A11M | 114429 | 11/12/2024 | General Books | Dewey Decimal Classification | General Collection | HMS Central Library | HMS Central Library | 30/01/2004 |
