Consumer behaviour and marketing strategy
Peter, J Paul
Consumer behaviour and marketing strategy J. Paul Peter, Jerry C. Olson. - 6th ed. - New Delhi Irwin McGraw [n. d.] - xxvi, 582p.: ill.; 27cm.
0-07-241064-7.
658.8342 / P42C
Consumer behaviour and marketing strategy J. Paul Peter, Jerry C. Olson. - 6th ed. - New Delhi Irwin McGraw [n. d.] - xxvi, 582p.: ill.; 27cm.
0-07-241064-7.
658.8342 / P42C