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Consumer behaviour and marketing strategy J. Paul Peter, Jerry C. Olson.

By: Material type: TextTextLanguage: English Publication details: New Delhi Irwin McGraw [n. d.]Edition: 6th edDescription: xxvi, 582p.: ill.; 27cmISBN:
  • 0-07-241064-7.
DDC classification:
  • 658.8342 P42C
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Item type Current library Collection Call number Status Date due Barcode
General Books HMS Central Library General Collection Available 116153

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