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Lateral marketing new techniques for finding breakthrough ideas

Kotler Philip

Lateral marketing new techniques for finding breakthrough ideas Philip Kotler, Fernando Trias De Bes. - New Jersey John Wiley 2003 - xvi, 206p.; 23cm.

ISBN: 471455164

Subjects--Topical Terms:
Marketing management.

Dewey Class. No.: 658.8 / K95L

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