Lateral marketing (Record no. 42970)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00468nam a2200145Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 241212s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 471455164 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | K95L |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler Philip |
| 245 #0 - TITLE STATEMENT | |
| Title | Lateral marketing |
| Remainder of title | new techniques for finding breakthrough ideas |
| Statement of responsibility, etc. | Philip Kotler, Fernando Trias De Bes. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Jersey |
| Name of publisher, distributor, etc. | John Wiley |
| Date of publication, distribution, etc. | 2003 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvi, 206p.; 23cm. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing management. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | De Bes, Fernando Trias |
| Date last seen | Total checkouts | Full call number | Barcode | Price effective from | Koha item type | Lost status | Damaged status | Not for loan | Collection | Withdrawn status | Home library | Current library | Date acquired |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 13/12/2024 | 658.8 K95L | 122449 | 13/12/2024 | General Books | General Collection | HMS Central Library | HMS Central Library | 19/10/2004 |
