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International marketing consuming globally, thinking locally

McAuley, Andrew

International marketing consuming globally, thinking locally Andrew McAuley. - Chichester John Wiley 2001 - x, 337p.; 24cm.

ISBN: 471897442

Subjects--Topical Terms:
Export marketing; International economic relations; Globalization.

Dewey Class. No.: 658.48 / M12I

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