International marketing (Record no. 44188)

MARC details
000 -LEADER
fixed length control field 00450nam a2200133Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 241212s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 471897442
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.48
Item number M12I
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name McAuley, Andrew
245 #0 - TITLE STATEMENT
Title International marketing
Remainder of title consuming globally, thinking locally
Statement of responsibility, etc. Andrew McAuley.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Chichester
Name of publisher, distributor, etc. John Wiley
Date of publication, distribution, etc. 2001
300 ## - PHYSICAL DESCRIPTION
Extent x, 337p.; 24cm.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Export marketing; International economic relations; Globalization.
Holdings
Date last seen Total checkouts Full call number Barcode Price effective from Koha item type Lost status Damaged status Not for loan Collection Withdrawn status Home library Current library Date acquired
13/12/2024   658.48 M12I 124784 13/12/2024 General Books       General Collection   HMS Central Library HMS Central Library 19/03/2005
HMS Central Library, Jamia Hamdard, Hamdard Nagar, New Delhi -110062, INDIA