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Advertising and the mind of the consumer what works, what doesn't, and why

Sutherland, Max

Advertising and the mind of the consumer what works, what doesn't, and why Max Sutherland and Alice K. Sylvester. - 2nd ed.. - Australia Allen and Unwin 2004 - xv, 326p.: ill.; 22cm.

ISBN: 1865082317

Subjects--Topical Terms:
Advertising - Psychological aspects; Consumer behaviour.

Dewey Class. No.: 659.1019 / S95A

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