Advertising and the mind of the consumer (Record no. 44791)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00551nam a2200157Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 241212s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1865082317 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1019 |
| Item number | S95A |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Sutherland, Max |
| 245 #0 - TITLE STATEMENT | |
| Title | Advertising and the mind of the consumer |
| Remainder of title | what works, what doesn't, and why |
| Statement of responsibility, etc. | Max Sutherland and Alice K. Sylvester. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed.. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Australia |
| Name of publisher, distributor, etc. | Allen and Unwin |
| Date of publication, distribution, etc. | 2004 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xv, 326p.: ill.; 22cm. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising - Psychological aspects; Consumer behaviour. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Sylvester, Alice K |
| Date last seen | Total checkouts | Full call number | Barcode | Price effective from | Koha item type | Lost status | Damaged status | Not for loan | Collection | Withdrawn status | Home library | Current library | Date acquired |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 13/12/2024 | 659.1019 S95A | 126108 | 13/12/2024 | General Books | General Collection | HMS Central Library | HMS Central Library | 15/07/2005 |
