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Marketing effectiveness in consumer banking

Sharma, R.D.

Marketing effectiveness in consumer banking by R.D. Sharma. - Delhi Wisdom Publications 2005 - 166p.: tables.; 25 cm.

Bibliography p. 164-66.

ISBN: 8189547097

Subjects--Topical Terms:
Consumer behaviour Motivation.

Dewey Class. No.: 658.8342 / S34M

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