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Principles of advertising a global perspective

Lee, Monle

Principles of advertising a global perspective Monle Lee, Carla Johnson. - 2nd. ed.. - New Delhi Viva Books 2007 - xxi,427p.: ill.; 22cm.

ISBN: 8130904748

Subjects--Topical Terms:
Publicity Industrial propaganda Product demonstration.

Dewey Class. No.: 659.1 / L41P

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