Principles of advertising (Record no. 52110)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00567nam a2200193Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 241215s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 8130904748 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | Jamia Hamdard |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Item number | L41P |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Lee, Monle |
| 245 #0 - TITLE STATEMENT | |
| Title | Principles of advertising |
| Remainder of title | a global perspective |
| Statement of responsibility, etc. | Monle Lee, Carla Johnson. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd. ed.. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | Viva Books |
| Date of publication, distribution, etc. | 2007 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxi,427p.: ill.; 22cm. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Publicity |
| Topical term following geographic name entry element | Industrial propaganda |
| Location of event | Product demonstration. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Johnson, Carla |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Books |
| Date last seen | Total checkouts | Full call number | Barcode | Price effective from | Koha item type | Lost status | Damaged status | Not for loan | Withdrawn status | Home library | Current library | Date acquired | Date last checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 16/12/2024 | 659.1 L41P | 142214 | 16/12/2024 | General Books | HMS Central Library | HMS Central Library | 21/03/2009 | ||||||
| 16/12/2024 | 659.1 L41P | 142215 | 16/12/2024 | General Books | HMS Central Library | HMS Central Library | 21/03/2009 | ||||||
| 27/01/2025 | 1 | 659.1 L41P | 142213 | 16/12/2024 | General Books | HMS Central Library | HMS Central Library | 21/03/2009 | 01/01/2025 |
