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Predictive analysis for marketers using data mining for business advantage

Barry, Leventhal

Predictive analysis for marketers using data mining for business advantage Barry Leventhal. - New Delhi Kogan Page 2018 - xvii, 251p.: ill.; 23cm.

ISBN: 9780749479930

Subjects--Topical Terms:
Marketing research Consumer behavior Data mining.

Dewey Class. No.: 658.83 / L53P

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