Predictive analysis for marketers (Record no. 56478)

MARC details
000 -LEADER
fixed length control field 00536nam a2200169Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 241215s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780749479930
040 ## - CATALOGING SOURCE
Original cataloging agency Jamia Hamdard
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title English
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.83
Item number L53P
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Barry, Leventhal
245 #0 - TITLE STATEMENT
Title Predictive analysis for marketers
Remainder of title using data mining for business advantage
Statement of responsibility, etc. Barry Leventhal.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. Kogan Page
Date of publication, distribution, etc. 2018
300 ## - PHYSICAL DESCRIPTION
Extent xvii, 251p.: ill.; 23cm.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing research
Topical term following geographic name entry element Consumer behavior
Location of event Data mining.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type General Books
Holdings
Date last seen Total checkouts Full call number Barcode Price effective from Koha item type Lost status Damaged status Not for loan Collection Withdrawn status Home library Current library Date acquired
16/12/2024   658.83 L53P 164439 16/12/2024 General Books       General Collection   HMS Central Library HMS Central Library 20/03/2019
16/12/2024   658.83 L53P 164438 16/12/2024 General Books       General Collection   HMS Central Library HMS Central Library 20/03/2019
HMS Central Library, Jamia Hamdard, Hamdard Nagar, New Delhi -110062, INDIA