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The fifty-plus market why the future is age neutral when it comes to marketing and brand strategies

Stroud, Dick

The fifty-plus market why the future is age neutral when it comes to marketing and brand strategies 50 Plus market Dick Stroud. - London Kogan Page 2006 - xvi, 314p.: ill.; 23cm.

ISBN: 749447788

Subjects--Topical Terms:
Marketing Middle aged consumers - Attitudes Older consumers - Attitudes.

Dewey Class. No.: 658.800844 / S90F

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